I’ve never understood the Kellogg’s Family Rewards system. I don’t buy their products, so they send me free points:
If they were to say, “We’ll give you 300 points for your next purchase,” that might make sense. Then, I’d be forced to buy something, at least. The current system may re-engage me with the brand, but that’s it. There’s gotta be a way to track these things. I’m not encouraging them to start doing so, but I’m surprised that they haven’t. The only cereal that I really eat is Weetabix, and they’re owned by Post. I’m not sure why I felt a need to tell you that, but it’s yummy.
In any case, if you want to try the link and see if it works for you, go for it. Remember that it takes up to 24 hours for the points to show up.
Kellogg’s Family Rewards Prizes
I write a lot about the free points, but I rarely mention what you can do with these points. There’s a reason for that: The prizes have traditionally been weak. Think KFR swag, coupons, etc. About what you’d expect for freebies.
Recently, though, they seem to have stepped it up. In particular, I’ve noticed two things of real value:
- Gift cards. The amount for a $5 gift card to a merchant ranges from 6,500 points to 8,500 points, depending on the merchant that you choose. Okay, so that values the 200 free points that I got today at about $.15, but it’s not like I had anything better to do with those 10 seconds. You can also get some $10 gift cards for about twice the price of the $5 kinds.
- Delta Vacations voucher: This one could be interesting. Spend 5,000 points and receive a $100 Delta Vacations voucher. For those of you who book the packages, it’s not a bad deal.